Hello Computer 🙂
I decided that I get too much e-mail and most of it is from mailing lists. Some of the mails are useful but not useful enough to justify my time, others are from mailing lists that I signed up to but that are no longer relevant to me.
So the other day I decided I was going to radically cut back on the email that I received. I decided that I was going to keep 6 subscriptions and everything else was going to go. It was not a trivial task, in my combined in-boxes I had over 5,000 emails across 3 different accounts.
I started with a list of who I was going to stay subscribed to (presented in no particular order):
- John Carlton
- Dan Raine
- Lynn Terry
- Jeff Walker
I wrote these names on a little piece of paper…I also said that I was going to consolidate those emails into a single account, rather than being signed up across multiple accounts. The biggest inbox contributor in my one account was Facebook notifications. I have now turned off notifications. (I will probably do a friend purge in the not too distant future as well). This turned out to be a blessing because I use gmail as an email client and was able to use the search and filter functionality to clean out the mails. (HINT: search using *@facebookmail.com to select all of the mails in one go).
I was pleasantly surprised by how little SPAM has made its way into my inbox… I would say that less than five percent of the mails that I received were not opted into at some stage or another.
In addition to opting out of most newsletters I have created filters to make sure that I only get mails worthy of my time in my inbox…which also means that I am more likely to check the email since I have been known to get overwhelmed and just archive every single message in my inbox without reading it without even declaring email bankruptcy.
I was pleased to see how many South African companies are providing to opt out of mailing lists although there are some people who are still just using “send to all” in their email client…and not even BCCing the emails. Some people need to get into the 21st century. Those emails are simply now being filtered straight into the trash.
This was a challenging exercise and it was partly inspired by Lynn Terry’s rule of “Create as much content as you consume.“ It forced me to truly look at my priorities and there were some people who definitely create worthwhile content who I have broken away from, including Ed Dale.
I am looking forward to seeing how this email strategy pans out.
Love and less mail,